The Guidelines

Tailored to a Specific Audience, Community, or Group

Primary prevention strategies resonate best when they are developed for and with the intended audience. 
Effective primary prevention strategies are developmentally appropriate, culturally relevant, and trauma-informed. Strategies will look different depending on the community and their experiences. 
Prevention staff should ensure that prevention strategies are consistent with the shared values, identities, and practices of a community in an effort to increase impact.

This infographic outlines the six guiding principles to a trauma-informed approach. These principles can be integrated into your prevention strategies and programs.
Cultural humility has been defined as the “ability to maintain an interpersonal stance that is other-oriented (or open to the other) in relation to aspects of cultural identity that are most important to the [person].” The CDC shares this article on Embracing Cultural Humility and Community Engagement.
In this two-part video podcast series, Rebecca Nagel and Brad Perry discuss messaging and sexual violence prevention. In the first part of the series, they talk about the importance of a good objective and clear strategy. In the second part of the series, they discuss the importance of creative concepting and following through on the execution of campaigns.